March 31, 2023
Overland Park, KS
Odin’s Innovations announced today that its new family of liquid scents has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product Label for Odin’s Innovations ® Liquid Scent.
“We believe it is a responsibility to be good stewards of the land. For this reason, we choose a biodegradable polymer for our beads and biodegradable materials for our liquid scent line” said Paul Black, President of Odin’s Innovations. “Many products claim to be “biodegradable”; we choose to go a step further”, Black added, “and participate in the rigorous review through the USDA’s BioPreferred Program.” Third-party verification for a product's biobased content is administered through the USDA BioPreferred® Program, which strives to increase the development, purchase, and use of biobased products.
The new liquid scents also bring a performance advantage compared to other liquid scents available," Black said. “The natural oil base and essential oils ‘coat’ foliage and the ground, then release the scent over a 7-day period. Also, when applied to bushes and branches, the wind carries the scent over a much wider area.”
The USDA Certified Biobased Product Label displays a product's biobased content, which is the portion of a product that comes from a renewable source, such as plant, animal, marine, or forestry feedstocks. The Odin’s Innovations liquid scent utilizes 76% renewable biobased materials, displacing the need for non-renewable petroleum-based chemicals.
"We applaud Odin’s Innovations for earning the USDA Certified Biobased Product Label," said Vernell Thompson, USDA BioPreferred Program. "The label is intended to help spur economic development, create new jobs, and provide new markets for farm commodities. But the label also makes it easier for consumers and federal buyers to locate biobased products and consider planet-friendlier options during purchase decisions. By having their products become USDA Certified Biobased, Odin’s Innovations joins a list of businesses combatting inaccurate marketing claims and the practice of greenwashing, while also contributing to a thriving bioeconomy that decreases our reliance on petroleum."
About Odin’s Innovations
Odin’s Innovations, located in Overland Park, Kansas, leverages proven scents with new technologies to offer better solutions to the consumer. Odin’s supply chain is 100% based in the United States. Each of the products from Odin’s Innovations are biodegradable and are a USDA Certified Biobased Product. The products are available from many independent dealers across the country (listed on our website) and at www.odinsinnovations.com/shop. The Odin’s Innovations® name and Better Than You Found It® are registered trademarks of LC BioPlastics LLC. Follow Odin’s Innovations on Instagram and Facebook.
About the USDA BioPreferred Program
With the goal of increasing the development, purchase, and use of biobased products, USDA's BioPreferred® Program was first introduced in the 2002 Farm Bill and reauthorized in 2018. It requires federal agencies and contractors to give purchasing preference to biobased products. The USDA BioPreferred Program also includes a voluntary certification and labeling initiative for biobased products. This is referred to as the USDA Certified Biobased Product Label.
More than 1,800 companies across the U.S. and in 47 countries participate in the Program. From farm and field all the way through the manufacturing process, the expanding market for biobased products creates jobs, supports rural economic growth in America, and has a positive impact on our planet. Have questions? Please contact: Vernell Thompson, USDA BioPreferred Program at Vernell.Thompson@usda.gov.